Right-Angle Open-Front Fresh Food Refrigerated Display Counter

Features

  • Low-Front Open Display
  • 0–5°C Fresh Food Cooling
  • Large Merchandise Viewing Area
  • Rear Stainless Steel Worktop
  • Integral / Remote Refrigeration
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The BSM / CSM-SA Series Right-Angle Open-Front Fresh Food Refrigerated Display Counter is designed for supermarkets, fresh-food departments, delicatessens, butcher shops and specialty food retailers that need high product visibility combined with convenient service access.

Its low-front open display structure creates a broad customer-facing merchandising area, helping fresh products remain clearly visible from the aisle. Compared with enclosed service counters, the open presentation reduces visual barriers and makes the cabinet particularly suitable for fresh meat, chilled prepared foods, deli products and pre-packed merchandise.

The cabinet operates from 0°C to +5°C and uses fan-assisted refrigeration with an enlarged copper-aluminum fin evaporator and optimized trapezoidal airflow design. A rear stainless steel worktop gives staff convenient space for portioning, packing and product preparation.

The series supports Secop compressor or remote refrigeration configurations, allowing it to be used in both independent installations and centralized supermarket refrigeration projects.

Three widths are available, offering 330L to 670L effective capacity and up to 3.46 m² of display area.

Features

Low-Front Open Merchandising Design

The reduced front height exposes more of the refrigerated display area to customers.

This helps maximize visual presentation and makes products easier to identify from different viewing angles.

Right-Angle Counter Structure

The cabinet uses a clean, straight-line design that integrates naturally into modern fresh-food and supermarket counter layouts.

It is particularly suitable for stores using multiple cabinets in continuous service runs.

Enlarged Copper-Aluminum Fin Evaporator

A larger finned evaporator improves heat exchange and supports stable commercial refrigeration performance.

Trapezoidal Airflow Design

The optimized air curtain helps distribute refrigerated air across the display area while supporting efficient cooling.

Fan-Assisted Refrigeration

Forced-air cooling circulates chilled air throughout the cabinet for more consistent temperature distribution.

0°C to +5°C Temperature Range

The display counter operates between 0°C and +5°C, making it suitable for chilled foods whose specified storage conditions fall within this range.

Rear Stainless Steel Worktop

The stainless steel rear work surface provides staff with a practical area for:

  • Pre-packing
  • Portioning
  • Product preparation
  • Replenishment
  • Order handling

Lift-Up Glass Service Access

The product design incorporates lift-up glass access for easier interior cleaning and product arrangement.

A damped gas-spring mechanism allows the glass to remain at different opening angles, improving convenience during daily service and maintenance.

Solenoid Valve and Filtration

A solenoid valve is supplied as standard, while additional filtration helps protect the refrigeration circuit and reduce service frequency.

CAREL Temperature Controller

CAREL electronic controls provide convenient temperature management for commercial refrigeration applications.

LED Lighting

Integrated LED lighting improves product presentation across the chilled display area.

Magnetic Front Panel

The magnetic front panel provides convenient access during routine cleaning and maintenance.

Adjustable Leveling Feet

Adjustable feet simplify cabinet leveling during installation.

Technical Specifications

Specification BSM-2011SA / CSM-2011SA BSM-2511SA / CSM-2511SA BSM-3811SA / CSM-3811SA
Product Type Open-Front Fresh Food Display Counter Open-Front Fresh Food Display Counter Open-Front Fresh Food Display Counter
Product Dimensions (W × D × H) 1935 × 1103 × 842 mm 2560 × 1103 × 842 mm 3810 × 1103 × 842 mm
Packing Dimensions (W × D × H) 2075 × 1250 × 980 mm 2700 × 1250 × 980 mm 3950 × 1250 × 980 mm
Display Area 1.73 m² 2.30 m² 3.46 m²
Effective Capacity 330 L 440 L 670 L
Cooling System Fan Cooling Fan Cooling Fan Cooling
Temperature Range 0°C to +5°C 0°C to +5°C 0°C to +5°C
Refrigerant R404A R404A R404A
Compressor Secop / Remote Unit Secop / Remote Unit Secop / Remote Unit
Temperature Controller CAREL CAREL CAREL
Lighting LED Light LED Light LED Light
40′ GP Loading Qty. 18 pcs 8 pcs 6 pcs

Model Options

BSM-2011SA / CSM-2011SA – 330L

This model provides 330L effective capacity and a 1.73 m² display area.

It is suitable for smaller butcher shops, deli counters and compact fresh-food departments.

BSM-2511SA / CSM-2511SA – 440L

The 2560 mm wide version increases display area to 2.30 m², making it suitable for medium-sized supermarket chilled-food sections.

BSM-3811SA / CSM-3811SA – 670L

The largest model offers 670L capacity and a 3.46 m² display area, providing substantial merchandising space for high-volume fresh-food counters.

Application

Fresh Meat Departments

The cabinet can display chilled meat products whose required storage conditions are compatible with the 0°C to +5°C temperature range.

Supermarket Deli Areas

Suitable for cold cuts, prepared chilled foods, packaged specialties and other deli products.

Butcher Shops

The low-front configuration provides strong customer visibility while keeping the rear work area accessible to staff.

Prepared Food Counters

The stainless steel rear worktop supports portioning, packing and replenishment during service.

Seafood and Fresh Food Retail

The cabinet may be used for suitable chilled packaged seafood and fresh-food products according to their required storage specifications.

Specialty Food Stores

The clean right-angle appearance works well in gourmet food shops, delicatessens and premium fresh-food retailers.

Why Choose a Low-Front Fresh Food Display?

A low-front refrigerated counter prioritizes product visibility.

Compared with a taller enclosed showcase, it provides a broader visual connection between customers and merchandise.

This can help retailers achieve:

  • Larger visible product area
  • Stronger fresh-food presentation
  • Easier product comparison
  • Cleaner counter sightlines
  • Better promotional exposure

The largest model provides up to 3.46 m² of display area, making the series especially suitable for wide fresh-food merchandising runs.

Open Display vs. Fully Enclosed Service Counter

A fully enclosed display counter emphasizes physical separation between customers and products.

The BSM / CSM-SA series places greater emphasis on open visual presentation and low-front merchandising, while still supporting staff operation from the rear.

This makes it especially suitable for fresh-food areas where product appearance strongly influences purchase decisions.

Integral vs. Remote Refrigeration

Integral Configuration

A Secop compressor can be supplied for projects requiring a more independent refrigeration system.

Remote Configuration

The cabinet can also be connected to an external refrigeration unit, making it suitable for supermarket centralized refrigeration systems.

This flexibility allows distributors and refrigeration contractors to use the same display family across different project types.

FAQ

1. What is this display counter mainly used for?

It is designed for chilled fresh food, deli products, prepared food and selected packaged meat or seafood products.

2. What is the temperature range?

The specified operating range is 0°C to +5°C.

3. What makes this model different from a conventional service counter?

The series uses a low-front open merchandising design, providing a larger visible display area and reduced visual obstruction.

4. Does it use fan cooling?

Yes. All models use fan-assisted refrigeration.

5. What capacities are available?

The range includes 330L, 440L and 670L models.

6. What display areas are available?

Display areas range from 1.73 m² to 3.46 m².

7. What refrigerant is used?

The supplied specification lists R404A.

8. What compressor is available?

The models can use Secop compressors or be supplied for connection to a remote refrigeration unit.

9. What temperature controller is used?

The cabinet uses CAREL electronic controls.

10. Does the cabinet include LED lighting?

Yes. LED lighting is standard.

11. Is there a rear work surface?

Yes. A stainless steel rear worktop supports preparation, packing and product replenishment.

12. Can the front glass be lifted?

Yes. The supplied product information specifies lift-up glass access with a damped gas-spring mechanism for easier cleaning and product handling.

13. Does the system include a solenoid valve?

Yes. A solenoid valve is included according to the supplied product features.

14. Is the cabinet suitable for centralized refrigeration?

Yes. Remote refrigeration configurations are available.

15. Which model provides the largest display area?

The BSM-3811SA / CSM-3811SA offers the largest display area at 3.46 m² and 670L effective capacity.