Right-Angle Open-Front Fresh Food Refrigerated Display Counter
Features
- Low-Front Open Display
- 0–5°C Fresh Food Cooling
- Large Merchandise Viewing Area
- Rear Stainless Steel Worktop
- Integral / Remote Refrigeration
The BSM / CSM-SA Series Right-Angle Open-Front Fresh Food Refrigerated Display Counter is designed for supermarkets, fresh-food departments, delicatessens, butcher shops and specialty food retailers that need high product visibility combined with convenient service access.
Its low-front open display structure creates a broad customer-facing merchandising area, helping fresh products remain clearly visible from the aisle. Compared with enclosed service counters, the open presentation reduces visual barriers and makes the cabinet particularly suitable for fresh meat, chilled prepared foods, deli products and pre-packed merchandise.
The cabinet operates from 0°C to +5°C and uses fan-assisted refrigeration with an enlarged copper-aluminum fin evaporator and optimized trapezoidal airflow design. A rear stainless steel worktop gives staff convenient space for portioning, packing and product preparation.
The series supports Secop compressor or remote refrigeration configurations, allowing it to be used in both independent installations and centralized supermarket refrigeration projects.
Three widths are available, offering 330L to 670L effective capacity and up to 3.46 m² of display area.
Features
Low-Front Open Merchandising Design
The reduced front height exposes more of the refrigerated display area to customers.
This helps maximize visual presentation and makes products easier to identify from different viewing angles.
Right-Angle Counter Structure
The cabinet uses a clean, straight-line design that integrates naturally into modern fresh-food and supermarket counter layouts.
It is particularly suitable for stores using multiple cabinets in continuous service runs.
Enlarged Copper-Aluminum Fin Evaporator
A larger finned evaporator improves heat exchange and supports stable commercial refrigeration performance.
Trapezoidal Airflow Design
The optimized air curtain helps distribute refrigerated air across the display area while supporting efficient cooling.
Fan-Assisted Refrigeration
Forced-air cooling circulates chilled air throughout the cabinet for more consistent temperature distribution.
0°C to +5°C Temperature Range
The display counter operates between 0°C and +5°C, making it suitable for chilled foods whose specified storage conditions fall within this range.
Rear Stainless Steel Worktop
The stainless steel rear work surface provides staff with a practical area for:
- Pre-packing
- Portioning
- Product preparation
- Replenishment
- Order handling
Lift-Up Glass Service Access
The product design incorporates lift-up glass access for easier interior cleaning and product arrangement.
A damped gas-spring mechanism allows the glass to remain at different opening angles, improving convenience during daily service and maintenance.
Solenoid Valve and Filtration
A solenoid valve is supplied as standard, while additional filtration helps protect the refrigeration circuit and reduce service frequency.
CAREL Temperature Controller
CAREL electronic controls provide convenient temperature management for commercial refrigeration applications.
LED Lighting
Integrated LED lighting improves product presentation across the chilled display area.
Magnetic Front Panel
The magnetic front panel provides convenient access during routine cleaning and maintenance.
Adjustable Leveling Feet
Adjustable feet simplify cabinet leveling during installation.
Technical Specifications
| Specification | BSM-2011SA / CSM-2011SA | BSM-2511SA / CSM-2511SA | BSM-3811SA / CSM-3811SA |
|---|---|---|---|
| Product Type | Open-Front Fresh Food Display Counter | Open-Front Fresh Food Display Counter | Open-Front Fresh Food Display Counter |
| Product Dimensions (W × D × H) | 1935 × 1103 × 842 mm | 2560 × 1103 × 842 mm | 3810 × 1103 × 842 mm |
| Packing Dimensions (W × D × H) | 2075 × 1250 × 980 mm | 2700 × 1250 × 980 mm | 3950 × 1250 × 980 mm |
| Display Area | 1.73 m² | 2.30 m² | 3.46 m² |
| Effective Capacity | 330 L | 440 L | 670 L |
| Cooling System | Fan Cooling | Fan Cooling | Fan Cooling |
| Temperature Range | 0°C to +5°C | 0°C to +5°C | 0°C to +5°C |
| Refrigerant | R404A | R404A | R404A |
| Compressor | Secop / Remote Unit | Secop / Remote Unit | Secop / Remote Unit |
| Temperature Controller | CAREL | CAREL | CAREL |
| Lighting | LED Light | LED Light | LED Light |
| 40′ GP Loading Qty. | 18 pcs | 8 pcs | 6 pcs |
Model Options
BSM-2011SA / CSM-2011SA – 330L
This model provides 330L effective capacity and a 1.73 m² display area.
It is suitable for smaller butcher shops, deli counters and compact fresh-food departments.
BSM-2511SA / CSM-2511SA – 440L
The 2560 mm wide version increases display area to 2.30 m², making it suitable for medium-sized supermarket chilled-food sections.
BSM-3811SA / CSM-3811SA – 670L
The largest model offers 670L capacity and a 3.46 m² display area, providing substantial merchandising space for high-volume fresh-food counters.
Application
Fresh Meat Departments
The cabinet can display chilled meat products whose required storage conditions are compatible with the 0°C to +5°C temperature range.
Supermarket Deli Areas
Suitable for cold cuts, prepared chilled foods, packaged specialties and other deli products.
Butcher Shops
The low-front configuration provides strong customer visibility while keeping the rear work area accessible to staff.
Prepared Food Counters
The stainless steel rear worktop supports portioning, packing and replenishment during service.
Seafood and Fresh Food Retail
The cabinet may be used for suitable chilled packaged seafood and fresh-food products according to their required storage specifications.
Specialty Food Stores
The clean right-angle appearance works well in gourmet food shops, delicatessens and premium fresh-food retailers.
Why Choose a Low-Front Fresh Food Display?
A low-front refrigerated counter prioritizes product visibility.
Compared with a taller enclosed showcase, it provides a broader visual connection between customers and merchandise.
This can help retailers achieve:
- Larger visible product area
- Stronger fresh-food presentation
- Easier product comparison
- Cleaner counter sightlines
- Better promotional exposure
The largest model provides up to 3.46 m² of display area, making the series especially suitable for wide fresh-food merchandising runs.
Open Display vs. Fully Enclosed Service Counter
A fully enclosed display counter emphasizes physical separation between customers and products.
The BSM / CSM-SA series places greater emphasis on open visual presentation and low-front merchandising, while still supporting staff operation from the rear.
This makes it especially suitable for fresh-food areas where product appearance strongly influences purchase decisions.
Integral vs. Remote Refrigeration
Integral Configuration
A Secop compressor can be supplied for projects requiring a more independent refrigeration system.
Remote Configuration
The cabinet can also be connected to an external refrigeration unit, making it suitable for supermarket centralized refrigeration systems.
This flexibility allows distributors and refrigeration contractors to use the same display family across different project types.
FAQ
1. What is this display counter mainly used for?
It is designed for chilled fresh food, deli products, prepared food and selected packaged meat or seafood products.
2. What is the temperature range?
The specified operating range is 0°C to +5°C.
3. What makes this model different from a conventional service counter?
The series uses a low-front open merchandising design, providing a larger visible display area and reduced visual obstruction.
4. Does it use fan cooling?
Yes. All models use fan-assisted refrigeration.
5. What capacities are available?
The range includes 330L, 440L and 670L models.
6. What display areas are available?
Display areas range from 1.73 m² to 3.46 m².
7. What refrigerant is used?
The supplied specification lists R404A.
8. What compressor is available?
The models can use Secop compressors or be supplied for connection to a remote refrigeration unit.
9. What temperature controller is used?
The cabinet uses CAREL electronic controls.
10. Does the cabinet include LED lighting?
Yes. LED lighting is standard.
11. Is there a rear work surface?
Yes. A stainless steel rear worktop supports preparation, packing and product replenishment.
12. Can the front glass be lifted?
Yes. The supplied product information specifies lift-up glass access with a damped gas-spring mechanism for easier cleaning and product handling.
13. Does the system include a solenoid valve?
Yes. A solenoid valve is included according to the supplied product features.
14. Is the cabinet suitable for centralized refrigeration?
Yes. Remote refrigeration configurations are available.
15. Which model provides the largest display area?
The BSM-3811SA / CSM-3811SA offers the largest display area at 3.46 m² and 670L effective capacity.








